to any company when management thinks it can outsmart the market.
the only thing that will help ZEN is a buyer signing a contract to buy x amount of graphene at x price. both amount and price have to be known. and they both have to make sense for both parties.
we shouldn't be trying to sell covid masks. we should be selling graphene to companies that make the masks.
maybe we should just return to selling the graphite? with everyone using their graphite to make graphene, will a graphite shortage develop? probably not, but we need to start selling our product, whatever we decide it's going to be.
the market seems to believe we can't sell our graphene. and the longer the wait, the more will believe it.