Fluffy...I think you are on to something.
From the SI board (pop123)...
https://www.bloomberg.com/news/articles/2017-10-10/race-for-strongest-material-heats-up-as-developers-seek-funds?cmpid=socialflow-twitter-business&utm_content=business&utm_campaign=socialflow-organic&utm_source=twitter&utm_medium=social
ZEN seems to be positioned right in the middle of this...I like it....alot