A couple of articles talking about 'Tesla's Masterplan'

In 2006, Musk lays down the "master plan" as follows:

• Build sports car
• Use that money to build an affordable car
• Use that money to build an even more affordable car
• While doing above, also provide zero emission electric power generation options
• Don't tell anyone

So is the Masterplan ultimately all about changing our energy habits? We'll hopefully know more later this week.

http://mashable.com/2016/07/11/elon-musk-masterplan/#kCwwNPLad5qP

http://www.cnet.com/roadshow/news/teslas-elon-musk-has-another-top-secret-masterplan/