So in yesterday's NR, there was nothing noting that graphite is used in lithium-ion batteries, or fuel cells, but AE did specifically mention energy storage in the main body of the NR.

Aubrey Eveleigh, President & CEO at Zenyatta commented, “SGS has developed a relatively benign purification process from an environmentally benign deposit to produce highly crystalline graphite exceeding 99.9% purity. Feedback from the market, including potential strategic partners in the CleanTech sector, suggests that environmental considerations are critical when sourcing raw materials for today’s high tech applications like energy storage.”

Not sure if ZEN's NRs are masters in subtility, or a bit inconsistent. Another clue, or a red herring?

A few links on energy storage (specifically Bloom Energy).

http://www.bloomenergy.com/fuel-cell/energy-server/

http://www.greentechmedia.com/articles/read/Why-Are-Blooms-Fuel-Cells-Wining-at-Data-Centers-and-Mission-Critical-Si

Solid oxide fuel cells operate at high temps, therefore, there may be an opportunity for graphite to help improve electrical efficiency.

http://news.nationalgeographic.com/news/2010/02/100224-bloom-box-launch-bloom-energy-press-conference-update/