"I suspect that the mention of a series of announcements to come has put some on notice that things are going to escalate and players might beware"

What Sum has been saying the past month or so got me thinking. Sum has been saying that potential bidders are keeping the SP range bound and so the game is on and I agree. AE put the players on notice that a series of NR's are pending. Was an offer put forth for ZEN and AE and his team rejected it, which started the game. The bidder/s holding the price as low as possible to try and force AE's hand and to ensure the first bid is as low as possible?

So, AE starts the promotion before the PEA release. A promotion with info to support.

Dr. Bharat Chahar, VP of Market Development for Zenyatta stated, “Since the purity and particle size of the material provided by SGS processing was already in the range needed for LIB application, no further milling or purification was needed. Compared to natural flake graphite supplied to the industry from China, no extra treatment and no dangerous hydrofluoric acid purification process were required to generate our material. No extensive milling was needed to prepare the Zenyatta graphite with minor loss of material occurring during the shaping process.”

"Based on research and dialogue with end-users, at this point in time, Zenyatta expects to have a targeted market application segmentation which includes 25-30% for high purity graphite in Lithium-ion batteries. The remaining 70-75% target applications will be discussed in upcoming news releases. "

"Zenyatta graphite does not contain any metallic impurities."