"feel AE is absolutley a genius. He realized that certain people out there was poopooing on every news release they released. So what do you do ? Go into stealth mode "

If he is in stealth mode it's not because of poopooing. That's happening to the sp anyway. Stealth is because of the need for silence either required by law or because he wishes certain groups to remain unaware or because business doesn't warrant news, as an expected outcome requires no news to bring it about.