They are paid by flakers to not have heard of Zenyatta. That being said, Simon Moores has mentioned that there is potential for an "ethical premium" (i.e. companies buying commodities that are mined and processed in an environmentally friendly manner). I tweeted Frances Horodoski (@fhoro) of BNN, of ZEN and Zenyatta have an $350K NRC grant and a link to one of the lithium studies being done by the ORNL/DOE back on Sept 25th....Simon Moores favorited that tweet. I think he is coming around on graphite, now that he no longer works for Industrial Minerals and went solo.