Another interesting point is the fact that this project is not new, it has been running for awhile now. Given that bit of info, I recall a poster (either here or on TCC or both), can't recall whom, who wrote up a long set of notes from talking to ZEN at the PDAC earlier this year. Commnets made by AE such as "I won't sell for less than $10"; "Would not be surprised to be north of $17"; "we won't be around for next years PDAC".
This document has gone a long way to lining the ducks up in a row IMHO.