I found the choice of words to be interesting.

"Produced" samples for more than 20 end users. So in their hands.

"higher grade flotation concentrate", not work to produce a high grade concentrate, that is done but a higher grade.

"no elemental impurities", have to like this statement, likley directed at a ceratin group of online posters.

"nuclear". Nice add on reference. Funny, when CCB mentions nuclear grade veryone wets themsleves, when ZEN mentions it, it is ignored?

"The Company will continue to produce a high purity graphite product (for various applications) with strict specifications based on dialogue with interested users under a signed CA". I think this speaks to both the complexity of the users needs (high end type) and the fact that we are meeting those needs. It is good to throw the good DR. in these releases, it shows he is still 100% committed.

Peter Wood's commnets about 'developing a distinctive' process can no doubt throw a few people off, but really did anyone expect to not have to have a distinctive, specific process in order to meet the higher end of the market. Will everyone accept say a $500/tn cost increase in trade-off for $3,000 more per ton sales price? The way I read this, we can already do the $8500 price and $2000 cost. Now, what will be the optimal cost to do the $12-20,000 price product?

AE's environmnetal statement - he upped the game on this one level. Adding the 'strong interest in an environmentally sound and cost effective process in a politcally stable jurisdiction" statement, or tieing it in directly to the end user needs. "Large multi-national corps need to protect their image', another solid statement. The environmental advantages should not be over looked. The large paragraph on the environmental advantage to me reads like a dare. Come on you large corps, you know we are here and you can play the green card.

Obviously, someone could read negative things into the release as well, I saw it as a positive.