Seems I was not clear on my last post. When I wrote institutional holdings are off by 3%, I meant that is the difference between the last corp. presentation by ZEN and the Reuter's report posted on TD. If both are accurate, that means institutions have been accumulating in the open market over the last few months while retail pukes up their shares.
Again, if accurate, that would be 1.8M shares that have changed hands from traders/weak longs to institutional. If the action Friday is any indication, the people accumulating are very patient but they do seem to be accumulating which is a great sign for us longs.
Cheers!