See below for a comparison of Zenyatta's graphite vs. CPREME synthetic graphite used for li-ion batteries. The CPREME graphite image was taken from a CPREME presentation written by the good Dr. himself, Dr. Chahar. The whole presentation is worth a read as it provides some good info and gives you a good indication of what Dr. Chahar brings to the Zenyatta team.

http://files.evbatteryforum.com/battery2/2_6ConocoPhillips_Bharat%20Chahar_Anode%20Technology%20To%20Lower%20Li-ion%20Battery%20Costs.pdf

No expert here, but the SEM images look very similar in my eyes but you be the judge.

TaKeNoTeS

CPREME Synthetic Graphite SEM Image (prior to suface coating & graphitization):