I see nobody has taken a shot at answering your inquiry. I'll take a shot at it. But first, I hope you are feeling better with each passing day.

From my point of view you cannot compare flake graphite with what ZEN has, hydrothermal lump graphite. Each serves differnt markets. I am commenting from what quality posters like Hoov and a few others have freely shared. In processing flake to get high purity, they lose up to 70% of their product. Pretty expensive process to make a buck. ZEN on the other hand gets its high purity for less than $1,000 a ton and is looking to sell it into the synthetic market. Some of that product is usable in the nuclear arena and sells up to $36,000 a ton. The synthetic market is a $13 billion market.

" What part of this Zenyatta advantage are the markets not getting. Do they not realize the value in lump graphite compared to flake and also why is Zenyatta not promoting this fact ? "

To answer this question it gets you into a big mud slinging match. A day or two ago, Hoov, was saying in one of his posts something that gets to the root cause in answering your question. Recently Hoov attended a graphite conference in N.Y. where AE was presenting ZEN. He said he was surprised at how ignorant those in the graphite field really are with the difference between flake and our hydrothermal garphite. Throw in those who are grinding their own axe by using misinformation, either because they do not know or are purposly making false statements, and regular investors don't know who is telling the truth. There has been plenty written about newsletters writers and the tactics to short ZEN shares.

I have been a shareholder since August of 2012 and have been only a buyer. I'm not a good trader but admire some who have traded this well. So I've ridden this roller coaster ever since. During this time ZEN has met or exceeded every expectation from the testing of their graphite. The company will be a mine. You just cannot compare the share price with the company.

You mention Canada Carbons,CCB, and they too have a lump graphite. This is in the ZEN arena but again, it is not to be comparred with flake.

The share price shows signs of ending its recent freefall today. Apparently AE is meeting with fund managers in Toronto accompanyed by Dr. Charhar. I think this man will be a key to the success of ZEN.

I am just a simple investor who has read and learned a lot about graphite, but this is just a simple answer to your question. Hope it helps. All the best to you.