"It will come down to how much tonnage we have and how pure we can get this stuff and how much end users are willing to pay us. We already know we can get this to 99.99% pure which would put our value per ton of finished product between $10k and $20k."

Yes, the numbers look really good...over time....and when this baby is in production. My point is, can you rely an all who hold shares to wait for this time or will they be inclined to sell and move on? You say...yes...anybody who wants to wait for near production will certainly want to hold on for the reward. So what if a play is made for Zen and why wouldn't there be if it's so special and before it gets too expensive? Then maybe with some competition it goes to $6 and those who bought the warrants for much less than $2 and who are now selling their shares at $2 to pay for the warrants decide that $5 or $6 if not $4 is good enough for them given the recent market wipeouts of profits with a nice 3 bagger or more. The point is, from my perspective, that so much assertion is being made about pricing that, regardless of the parameters of this play, you can't factor in the human variable because it is exactly that.....variable. You might state what seems likely but one has to keep a neutral eye on things to guard well against all that was so certain about the ROF plays and just about anything else in the market place. That is my position. It is not that I don't think that ZEN has the potential to do everything people say it might, only that it is just that...potential, not certainty.