MONTREAL, QUEBEC--(Marketwire - Feb. 22, 2010) - Yellow Pages Group (YPG) and 411 Local Search Corp., operator of 411.ca(TM), announced today that they have signed an agreement under which terms YPG will purchase the 411.ca brand and domain names and acquire an ownership interest in 411 Local Search Corp. The agreement will further enable both companies to leverage the online traffic between YPG's leading Canada411.ca(TM) and YellowPages.ca(TM) properties, and 411.ca, a fast-growing online directory. This agreement that unites two of Canada's largest local search engines will provide enhanced online reach for advertisers and a greater experience for users.

"We are continuing to expand our reach, making it simple and easy for businesses to attract customers locally through our continually growing network of properties," said Stephane Marceau, Chief Marketing Officer at Yellow Pages Group. "With the acquisition of the 411.ca trademark, we gain a top-of-mind brand, reinforcing our leadership position as the destinations where people go to find the businesses, products, people and places that they are looking for."

411.ca has grown to attract close to 10% of online users, generating 13 million queries for local Canadian businesses each month. The addition of the 411.ca site will add approximately one million unduplicated unique visitors to YPG's network reach.

"We are very excited to establish this relationship with Yellow Pages Group," said Stephen K. Curry, President and Chief Executive Officer at 411 Local Search Corp. "Canadian businesses want results from their advertising programs that have a measureable impact on their bottom line. This deal will allow us to develop new programs and tools that will help 411.ca advertisers attract even more clientele."

Under the agreement, 411 Local Search Corp. will have an exclusive license to use the 411.ca trademark until YPG purchases the balance of outstanding shares in the company within approximately three to five years. YPG intends to close this transaction in early March 2010, subject to certain conditions, including the approval by 411 Local Search Corp. shareholders. Alexander Capital Group acted as exclusive financial advisor to YPG on this transaction.