You would think that with over 11M shares traded, and a high on the day of 1.10, there would be no sell off. That sure looked like shorty covered.
Given the news, the ramp, GIS, no debt and cash on hand for the ramp, there is little impeding this stock to rise significantly, or so you'd think.
I suppose Hawthorne needs to entice some of its new customers to take positions, as part of the negotiations. Not sure what else needs to be done except for reporting increasing revenues and the trajectory for profitability.