This analysis of the various options for touch screens for autos makes our product sound like it covers the most bases. We have always been told that an important advantage of our touch product is cost. In the conclusion it states, "not considering the almighty cost aspect", this is our technical comparison, where we sound strong. The price of copper is way down now and our manufacturing costs have always been lower. Yes Emit, what about the cost savings? Best overall performance and lower cost sounds like a good combination to me.