http://beta.fool.com/briannichols/2013/03/12/when-being-short-backfires/26816/?source=eogyholnk0000001
"Finally, one of the more controversial stocks of the last four months has also created a very large short interest. UniPixel (NASDAQ: UNXL) was a small $70 million company back in December, but is now valued at over $260 million. This large run-up has followed the company’s announced of a “multi-million dollar” deal with an unnamed PC vendor.
Typically, when stocks see rallies such as this it creates more short interest, and shorts have rapidly acquired almost 40% of its float. This is another case that makes sense. It’s a stock that has rallied over 300% due to speculation. However, up until this point, the short interest has backfired, and as a result, many of the shorts have been forced to cover, which indirectly pushes the stock even higher. The process of understanding such outcomes can actually benefit longs in trying to profit from the pessimism of shorts, but in this case, my belief is that shorts will soon get this one right."
I'm not sure what this last sentence means...I do not think the author understands what UNXL's disruptive tech is all about.
iam