This is from Red with his thoughts...

-Without a doubt there's a race going on behind the scenes in Techland to see who will be first to market with a killer flexible display device. Apple has at least two patent filings regarding flex displays (one, two), and Samsung has at least one that we're aware. Now enters Microsoft with their first serious work in this area. Microsoft's patent filing illustrates a few examples of devices such as the one noted above in our cover graphic. Microsoft envisions various styles including foldable and more importantly, rollable designs with some very interesting added features. The depth of this patent filing tells us that we're likely to see more patents on this subject in the coming year. Although flex display based devices are likely a good five years away from being viable, (not - added by me) the level of increasing patent activity in the industry regarding flex displays suggests that the race to be first may produce a mobile device with a flex display sooner(yep..dito) rather than later.
-from Patentblot 10/2/12.

If anyone's worried about Unipixel being covered on the patent front, don't, they have been working with MDB Capitol to stay on top of the patents, I don't know anyone... well maybe Acadia Research (a big winner I've owned for years) better positioned to help protect the technology. MDB does the "bright Lights" thing yearly and uses Vectorvest to do the rankings... UNXL is well covered.