The gold industry needs to start marketing itself. Just as diamonds have and milk for that matter. I think the gold council does some advertising but it's mostly as a jewellry thing. They need to start advertising it as an investment, re-educating a public that has never lived in a time when gold was money. Gold is still money.

I am not one who believes that a gold backed currency is in the cards, nor do I want one. Gold itself can stand alone as a currency. It is a world currency just as it is.

What needs to happen is to have it measured against the basket of currencies that the USD is measured against rather than the USD. Then it would have a stronger value. Right now, it would be up against that basket while the USD would just be up more. It would also reduce the volatility that scares many investors.

Take a look at what the 1 year chart on gold looks like on Pound Sterling. http://www.goldpreciousmetals.com/ch...

From that link you can also see other currencies. It is down from it's high on the pound, Cdn dollar and euro but not it's year highs. You will also note that 1year chart is less volatile.