Parametric Sound to Provide Directed Audio Solutions for Retail Banking Sector

Pilot Installations Demonstrate That HyperSound(TM) Enhances Customer Engagement

SAN DIEGO, CA--(Marketwired - September 10, 2013) -

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Parametric Sound Corporation (NASDAQ: PAMT), a leading innovator of audio products and solutions, today announced that its proprietary audio technology is being marketed to and evaluated by banks and hardware providers and consultants within the retail banking sector.

HyperSound allows banks to transform their branches by enhancing their digital place-based media with customized audio, and supports their efforts to strengthen brand loyalty and cross-sell product offerings. HyperSound-enabled digital signage can be placed in many areas within and around the bank to engage banking customers. Potential locations currently being evaluated by the sector include the entry, foyer, teller and private client areas, drive-throughs, and ATM locations. The Company believes ongoing banking pilot installations demonstrate the ability to enhance customer engagement at these types of locations. HyperSound allows a banking institution to deliver audio to specific, targeted areas without creating sound bleed into adjacent zones.

"Enhancing digital signage with directional audio offers a compelling product bundle," said Todd Savitt, Vice President, Sales and Marketing, Parametric Sound. "We are aggressively pursuing opportunities that enable banks to engage with customers quickly and with more effective and diverse messages. Our focus on the banking sector follows positive reception we have received in retail and restaurant sectors of the large and rapidly growing digital signage market."

HyperSound delivers high fidelity audio in a directional beam using thin sound emitters -- a radical innovation in speaker technology. Currently used in commercial applications including retail digital signage, the innovative technology is expected to have transformative applications in video game audio, personal computers, mobile devices, televisions and home theater. The Company's patented and patent-pending technology continues to demonstrate positive results for those with hearing deficiencies and shows strong potential for future health care applications.

About Parametric Sound Corporation
Parametric Sound Corporation is a pioneering innovator of directed audio solutions. With a substantial body of intellectual property, Parametric Sound is the foremost authority in the application of acoustic technology to beam sound to target a specific listening area without the ambient noise of traditional speakers. Distinct from surround sound, HyperSound™ immerses listeners in a robust 3D audio experience from just two speakers. The Company's disruptive technology is being marketed to three global market sectors: Consumer Markets -- for PCs, gaming, TVs, home theater and handhelds, Commercial Markets -- for digital signage, kiosks and retail stores, and Health Care -- for an out-of-ear solution being developed for the hearing impaired. For more information about directed audio solutions please contact Todd Savitt, VP Sales and Marketing (tsavitt@parametricsound.com) or visit the Company's website at www.parametricsound.com.