Parametric Sound Corporation (NASDAQ: PAMT), a leading innovator of audio products and solutions, today announced that Build-A-Bear Workshop(R) will include the Company's directed sound product in six newly designed stores that will be opened across the U.S. this year. HyperSound (HSS) allows the retailer to simultaneously operate multiple interactive kiosks within the store, each playing its own specific audio message. This is made possible by HSS's unique ability to target specific listening areas.

"We are very excited to merge this innovative technology with our newly designed, interactive bear-making process," said Dave Finnegan, Chief Information and Interactive Bear. "This enhancement demonstrates our commitment to creating an enjoyable interactive experience for our Guests, and we look forward to working with Parametric as we open these new stores."

"Our technology is unique in that it allows you to control where you want to place audio," said Kenneth F. Potashner, executive chairman of Parametric Sound. "We continue to find applications for HyperSound, as evidenced by this project, and are encouraged by our progress. We are equally encouraged by the number of inquiries we've received regarding the licensing of our technology."

About Parametric Sound Corporation

Parametric Sound Corporation is a pioneering innovator of directed audio solutions. With a substantial body of intellectual property, Parametric Sound is the foremost authority in the application of acoustic technology to beam sound to target a specific listening area without the ambient noise of traditional speakers. The Company is targeting its technology for new uses in consumer markets including computers, video gaming, televisions, home audio, health care and mobile devices. For more information, visit www.parametricsound.com.

About Build-A-Bear Workshop, Inc.

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