PARAMETRIC SOUND ANNOUNCES NEXT GENERATION

OF TECHNOLOGY

Dramatic Improvement in Performance Opens New Markets

HENDERSON, NEVADA, January 12, 2012 – Parametric Sound Corporation (OTCBB: PAMT), a leading innovator of audio products and solutions, announced today an important upgrade to its HSS-3000 product line. With a combination of a new DSP and important software enhancements (Version 2), HyperSonic Sound (HSS) now produces a crisp, clean and unique sound image compared to traditional audio systems.

“Since releasing Version 1 of HSS-3000 in July of last year, our technical team has continued to make innovations while expanding our IP portfolio,” said Elwood G. Norris, President and CEO of Parametric Sound. “We have achieved the ability to enhance any stereo output to produce a robust 3D sound image from just two ultra-thin speakers for a variety of consumer markets including computers, gaming, TVs and home audio. Our new director and strategic consultant, Ken Potashner, is helping us execute strategies targeting a broad range of markets now possible with our latest HSS audio innovations.”

In connection with CES 2012, the Company is selectively showcasing its latest upgrade. Version 2 of HSS-3000 products are shipping this quarter.