I agree Snug - the only benefit as I see it is that it is raising the awareness of the play to the general public. And that can be a BIG benefit.
I remember last October reading an article in the national post on DMK - I looked into it and decided to put some shekels in - by the end of the week it had doubled and I of course sold 1/2 immediately. I never had that experience before - but it caused me to look deeper into the area play more deeply - even though I had SPQ in my portfolio for some time previous. So it is amazing what an article in a paper can do......