I think it's a good way to advertise. Actually there are 567 of them by B&H.
http://www.youtube.com/user/BHPhotoVideoProAudio?feature=watch
Here're couple of good comments on Eers:
I have to agree with you PMHL09. Custom fit earphones are expensive and EERS are not expensive when pricing custom fit/bespoke earphones. I've been using my PSC200s for some time (premium dual driver without the inline microphone) and I love them. Great sound with perfect fit and comfort. I have not touched my ear-buds are my Beats since I started using my EERs,
Spizzy369 9 hours ago
PCS-150 are the best earphones I've used by far. Love them for working out, and long plane rides to block out the cabin noise and crying children. Quality is second to none and the price point may seem steep for those who are uninformed about the earphone market. Custom fit earphones run upwards of $500, and just consider the millions of people spending $350+ on beats "just to listen to music." Great innovative product that solves all issues of fit and comfort.
PMHL09 12 hours ago