By Lisa Johnston -- TWICE, 3/15/2012

Montreal - Sonomax Technologies announced it has begun shipping the latest iteration of its Eers custom-fit earphones.

The PCS-150 is geared toward athletes.The PCS-150 ($199) and PCS-250 ($299) come with the company's Sonofit Fitting System that lets consumers mold the earphones so that they fit inside their individual ear shape.

The PCS-150, which has a single driver, is meant for athletes, while the PCS-250 has dual drivers and is geared toward audiophiles. Both come with an integrated in-line microphone for use with smartphones.

In a recent interview with TWICE, Sonomax president and CEO Nick Laperle, said the company was focusing more on style with its most recent products as a response to the desires of consumers.

"Our product for the first generation was black. And now it's glossy and there's an in-line microphone, and the wire is orange and there's branding on the faceplate," he said. "You won't be able to put a black and gray earphone on the market -- the consumer is going to want style."

"But they have to sound great and they have to be super comfortable," he added.