By TWICE Staff -- TWICE, 3/12/2012

TWICE: What is more important to your products’ success — sound performance or style?

Nick Laperle, Sonomax: I would 100 percent go behind performance, although that style is hugely important. I think it’s the combination of both. Just one makes it an engineered product — you can’t just neglect style. Product can be really cool and look amazing and sound really good, but the ear has zero tolerance for pain, and ears are more distinctive than fingerprints. At the end of the day comfort is going to win. … it’s important to come back to something that’s usable.