that was a great article, and im glad that the author had the chance to be fitted with our soundcage! he seems to post a positive review of it and that's more free publicty for the company.
as suspected, they will go on sale for between 199-299$, which to me seems rather expensive, but after doing some research and talking to some specialist in this area, the pricing is quite competitive. It remains to be seen if that is a price that is good enough to appeal to the masses.
It would not surprise me however that someone be willing to pay this amount if they are hardcore music enthusiast. It reminds me of the same people who pay thousands of dollars to have a custom sound system in their car...so yeah they will sell!