Sonomax conference call - Consumer electronics show and 2010 outlook

	    MONTREAL, Jan. 18 /CNW Telbec/ - Sonomax Hearing Healthcare Inc. (SHH:TSX
Venture) announces a conference call on February 4th, 2010 at 11:00AM EST to
update investors on Sonomax's initiative to license its new Self-Fit(TM)
headset technology at the Consumer Electronics Show in Las Vegas, as well as
to discuss the company's outlook for 2010 and beyond.
	    All interested parties are invited to participate by dialling toll-free
1-866-365-1119 (North America only) and 1-416-849-7329 Outside North America.
You will be put on hold until the conference call begins.
	    Management's report will be followed by a Question and Answer period.
Management notes that Sonomax is now bound by a number of Non-Disclosure
Agreements, and that consequently, some of the information that is
communicated in the course of the call will need to remain generic. We trust
investors will understand the sensitive nature of our new licensing business
model.
	    A live Web cast will be available at: www.sonomax.com in the "Investor
Relations" section.

	    About the New Sonomax

	    Sonomax is a leader in the research, development and licensing of in-ear
technologies. With over 50 patents worldwide, Sonomax pioneering innovation
includes instant custom-fitting earpieces that deliver the most comfortable,
protective and sound-enhancing experience in the world, as well as software
driven solutions for validating earpiece performance. The latest V4
Self-Fit(TM) System offers our manufacturer and aftermarket clients a broader
range of opportunities in customized earpieces for personal entertainment,
mobile communication and Bluetooth(TM) headsets. The technology also extends
to applications for self-fit earplugs for hearing protection and communication
in the industrial and military market sectors.

	    This news release contains certain forward-looking statements that
reflect the current views and/or expectations of Sonomax Hearing Healthcare
Inc. with respect to its performance, business and future events. Such
statements are subject to a number of risks, uncertainties and assumptions.
Actual results and events may vary significantly. Neither the TSX Venture
Exchange nor its Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for the adequacy
or accuracy of the release.





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	    /For further information: Nick Laperle, (514) 932-2674, ext 2229,
nlaperle@sonomax.com, Web: sonomax.com/