I believe that hiring Carpe DM is a good move for SFMI and will raise awareness of their projects. Once the first 1.5 million drilling cash is secured an advertising campaign can go a long way to builiding excitement, which leads to volume, and buying pressure. RK is not equipped to accomplish a full blown media assault but he will be needed to handle the influx of calls from prospective investors.

The problem I see is that the board of directors cannot be taken seriously. What's needed is a few people like Scott Baxter and Douglas McGibbon, so when serious investors do their DD they say, "Not only do I like the historical grades on WEM but I REALLY like who is running this operation!"