News for 'SFMI' - (Mr. Allen Simon to Chair Silver Falcon Mining, Inc.'s (SFMI) Newly Formed Advisory Board Committee)

BRADENTON, FL, Apr 23, 2012 (MARKETWIRE via COMTEX) -- SILVER FALCON MINING,

INC. (OTCBB: SFMI) announces today that Mr. Allen Simon will chair the Company's

newly established! "Advisory Board Committee."

Mr. Simon, as Committee Chairman, will review, with both SFMI's Board and

Officers, decisions of "Best Practices" ensuring that the Company maximizes the

best possible outcomes of the Company's mining exploration, development and

milling production results.

Mr. Allen Simon first started his own carpet installation business which he grew

to over 100 employees. He subsequently sold that business and then opened a

retail pet store in Brooklyn called Puppy City which still operates today as a

family owned business. After spending several years building Puppy City, Allen

decided to expand into manufacturing pet products. So in 1970, he started the

company Four Paws. Under Mr. Simon's leadership, Four Paws became one of the

fastest growing companies in the pet industry. He invented the Wee-Wee Pad which

is the number one selling product for Four Paws today. Over the years he

expanded the product lines. In ! the early 1990s, he purchased Cosmic Pet Products

(Hagerstown, MD). Then, in the mid 1990s, he purchased Mustang Pet Products

(Damascus, OH). Today, Four Paws offers a full-line of products for dogs and

cats. Four Paws Products are sold in over 50 countries throughout the world. Mr.

Simon is one of the most well known, renowned and respected individuals in the

pet industry.

In January 1997, Mr. Simon sold Four Paws to Central Garden & Pet (CENT), a

publicly traded company. Sales in 1997, on Wee-Wee Pads and other Four Paws

products, did approximately $30 million/year. Mr. Simon continues on with the

company as President, CEO and still maintains those positions today.

In the years that followed, Mr. Simon was featured on the TV show "The Big Idea:

Donny Deutsch," which aired nationally on CNBC on February 14, 2012; the Big

Idea being Wee-Wee Pads. Also, Mr. Simon was also featured on the Joan Rivers

show - "How'd you Get So Rich"! which aired nationally on TV Land in 2010.

An article about Mr. Simon was also published in the industry magazine, Pet

Business, in May 2009

(http://www.petbusiness.com/articles/2009-05-01/A-Pet-Specialty-Stalwart).

Mr. Simon, SFMI's Chairman-Advisory Board states, "As a shareholder in SFMI, I

understand the term 'Shareholder Value.' I believe that my years of domestic and

international business experiences can add to SFMI's team objective in being a

low-cost precious metal producer. The upside potential of SFMI's assets are

limitless, and the accomplishments at SFMI that have occurred in less than 5

years of operations, sparked my interest in getting involved beyond my share

ownership. I'm looking forward to working with Silver Falcon Mining and with

their Chairman and CEO Mr. Pierre Quilliam in building value into this GOLD

mining Company."

Pierre Quilliam, CEO, SILVER FALCON MINING, INC. states, "Mr. Simon is a true

A! merican success story. His lifelong success is a testimony to his personal

vision and fortitude. His career has been built on assessing opportunity, and

maximizing potentials. He surely has the 'Midas Touch,' and is an 'influencer'

in the business world, frequently drawing on a vast network of equally

successful business leaders, giving his business endeavors expanded opportunity

in any market he touches.

It is our great pleasure to welcome Mr. Allen Simon to the SFMI Team. His

business acumens will bring an elevated caliber and resource to the operational

on-goings at SFMI. On behalf of the Management and the Board of Directors, I

want to extend a warm welcome to Mr. Simon and I look forward to working closely

with Mr. Simon."

Silver Falcon Mining, Inc. (OTCBB: SFMI) is a producer, developer and explorer

of mineral resources, primarily in Owyhee County, Idaho, USA, with the objective

of being a profitable, low-cost, precious me! tal producer and creating

significant growth in shareholder value.