As far as improving shareholder value goes, there are very few scenarios that I can think of where a company's equity is undervalued relative to shareprice can be in shareholder's best interest.

We can rule out share buy backs considering they are printing fresh shares faster than Fed prints $. We can rule out a hostile takeover given the SRP and I think we can rule out CEO turnover because this is Ned's show and Pirie is Ned's stooge.

Therefore the only possible outcome is they(Goodman) are shopping this thing in hopes of a buyout once the costs are alligned with the acquirer.

Everyone involved in the company except the CEO are probably like the rest of us. In the dark.

My guess is they get one offer, release something big materially, and hope for a bidding war.