On September 2, I asked this board why we had such heavy volume to the downside. There was no news so this could only be attributed to investors worried that the stock was ready to break down through the 180 dma. That was an obvious SELL signal. (Why I don't follow my own advice perplexes me.) Contrary to some comments, the smart money sold.
The stock may rebound from here so I'm still holding (for now) but kicking myself for not taking advantage of this downward move.