Yes you are right, take the emotion out of the decision making, I have gotten a very good return so far on this stock, but my unemotional thoughts on this are:

- am I going to get more value on this at this time?

- is there something else out there where I can park my money that will get me value at a better rate of return?

Reducing my holding in this stock is a business decision, has Dale and Co. met my expectations as an investor? Yes in the long term, but in the future?

I may be over exposed to this one, its just that simple