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I think they have a lot of clients holding a lot of shares, that are all in the money. I think they're worried about a repeat of the last couple of years where many wished they would've taken some off the table.
You never know if they're is a hidden agenda or not but taking some profits doesn't seem like horrendous advice. mb, my guess is you have seen and heard a fair bit from their TA guy, so I'm suprised you wouldn't want to hear his opinion?