Good call - the management of KXL seem to have a more public-aware setup. PR, a great website and rules like no insider selling are key.
Really, the Roxmark website doesn't hold a candle to the KXL one. It's boring as hell and doesn't draw the visitor in at all:
http://www.roxmark.com/
Check out kodiak's by comparison. They know it's money very well spent. Could mean an extra $2m to $5m next time a private placement is needed.