It means that gcr has an exciting property that has made a very interesting discovery and people are waiting for the next piece of the puzzle. The Shaw Dome has some very interesting geology. This team is following a very interesting interpretation of magma flow and past volcanic activity.

In terms of the average layman, the geology is just part of people's DD. People learn more of the geology and that may make it the one extra thing that make's them interested in buying your shares. When you wait for news, you find other things to talk about and the geology can be interesting.