"Marketing 101. Again something sorely lacking here"

It's like management is clueless. This is where Don should be positioned-IR/Marketing - he's the salesmen/yapper/talker & quite a nice fella to be around - he would be great in a role like that & get the real scientist to start doing the presentations etc

 Don why not put yourself & others in positions where there best  qualified & beneficial to the company? 

Or minimum hire people to do it correctly.