Nice catch there on the soft bashing by sidebar golfyeti, I was thinking the same thing and question the motive. If a person is that set on how bad things are or is going to be why wouldn't they just sell their position and look for greener pastures? The picture being painted only looks at all the negatives and completely misses some massive positives. 

There is no question there are some business challenges to be dealt with but the size of the prize could be very worthwhile.

tada