I view it as advertising, if you go to the page for the publisher LiLaMax Media that's exactly how they portray themselves...as an outlet to get your story out in front of people.   You can read about it here:

http://lilamaxmedia.com/AboutUs.html

What annoys me is that there was no disclosure advising the market that Resverlogix was promoting itself in this manner.  My understanding of disclosure requirements is that companyies are supposed to announce material events that have the potential to impact valuations.  Did this interview impact the value of RVX and RVXCF?  

This content was published to youtube on May 5th, during the weekend.  On the preceding Friday of May 3rd the PPS had closed at $4.36 and by May 8th after just 3 day's of trading the PPS had climbed as high as $4.94, a new multi-year high with volume over 200K on just the TSX main platform.  On the US side the jump was even more pronounced, going from $3.26 USD to $4.14 by May 9th. 

And we all know what happened on May 15th of course, the announcement of a share offering....rather convenient one might think.