Looking at AMRN's chart right now during the lead up to their Sept 24th Top-Line News....just before mid june I see AMRN trading up in and around $3.50 USD....by the end of July it had fallen and touched below $2.40 USD.  After recovering to about $3.25 by the start of September but had fallen back below $2.93 just before Top-Line came....

I think its reasonable to say that the price movement gave no indication at all of success for Reduce-It, except perhaps from a contrarian (up is bad, down is good) viewpoint.