I have an acerbic personality at times tada...its who I am.  I can be outgoing and incredibly warm when I'm dealing with people whose company I enjoy.  But I have zero tolerance when people try to manipulate me.  

If someone wants to pee in my corn flakes, no problem....but don't do it and then expect me to believe its milk.  

My genuine opinion is that Clayton and some key players, they know exactly what they're doing....and I believe we're going to see the company portraying a much more positive image in all respects in the not too distant.  I'm talking about more than just a nice snappy looking website, but a Twitter account that is actively managed and used to post regular updates, a FaceBook page that is up to date with relevant and current information being posted....and more. 

Why aren't they doing it now?  In my opinion they're waiting for a higher PPS.