With all the missteps you'd almost think management was more interested in giving shorts a hand, instead of shareholders....

Paris??? Meh...let's just skip it and not tell anyone until after its over, and not with a PR or anything.  

San Diego?  Heh heh, lets put in a higher debt figure and change the shares outstanding totals then say it was a typo.  

Gotta love the market, so many things to get investors either excited or scared....either triggering greed or fear, and the sheep respond in anticipated fashion most of the time.