I go to church most Sundays, and the plate is passed back to those in the choir as well.
I won't argue the point, that most if not damn near everyone listening will be exant shareholders....I won't argue it because I agree with you. Yes, DM and SM will be preaching to the choir.
And if the choir likes what they hear, then they may buy more....or at the least be emboldened to hold tight to the shares they own. On the other hand if the presentation disappoints, then the choir might hand in their robes.