I read this article yesterday thanks for posting. The papers have been bashing him, and frankly that goes to show you that they'll destroy anyway with links to this.
His job isn't to sell, it should be to educated because the vast majority of people don't know anything about shale gas, only what they've learned from journalist...who probably know even less.
The majority of Quebecers are like the cab driver and land owners in St Ed...at first approval was 30%, with dialouge and understanding, it was 90%. Plain and simple, most people don't know much, and the environmentalists and journalists teaching will never know anything.