Here's the thing...if you want to wait for commercialization (so 2014), imo you'll be happy to buy this under $5. When earnings start coming on board, as Brym has said, this will trade 10-15X PE like other normal companies, and not based on just exploration wells...but earnings. This is 2 years away and plus...now mind you, with all the pilot wells to come on board...which will be 50+ wells to define the play, this will be much much higher. I mean frankly we went to $5 after the first horizonal at the St Ed, so you can only imagine how high this could go...but that's anyones guess.