I do not think that this is competition as much as it is opportunity.

If I read the SSAB news correctly (and someone correct me if I am wrong, please), the hydrogen process mentioned here has to do with manufacturing the sponge iron, as opposed to the iron ore pelletization of the feedstock. I surmise that these are related but distinct parts of the process leading to their (pilot-level) process for making carbon dioxide emission free steel.

This caught my eye. LKAB, the iron ore smelter mentioned in this press release said in a 2019 press release that:

"Within HYBRIT, LKAB is examining options for replacing the heating technologies used in the pellet process, which are the heart of our processing plants. In parallel, trials will be conducted in an experimental facility in Luleå using an alternative heating technology. Trials will determine whether new biofuels and plasma burners will work in the unique setting of a pellet plant. Ultimately, this will make LKAB's iron ore pellets completely carbon-dioxide-free," says Jan Moström, LKAB's President and CEO. [boldface mine]

SOURCE: https://www.lkab.com/en/news-room/press-releases/hybrit-construction-begins--lkab-takes-the-leap-towards-fossil-free-production-of-iron-ore-pellets/

Whose plasma burners could it be other than PYR's?