Hmmm... Both good choices.

I do know, that the modern term for the Big Consulting/Accounting/Investment Banks-Firms use the term SWAG.

And people discuss their company SWAG, and some of the SWAG is super cool.

I'm not sure a poll would suffice. I like the term SWAG more than Merch, Merch makes it sound like something is being sold, SWAG is a term to be proud of.

ARK Innovation uses the term SWAG, and puts SWAG for Good on t-Shirts.

https://ark-invest.store/