I forgot to mention a few  things (Pros and Cons):

Pros:
-The $9.95 + .0004/share price is all the time no matter how many trades you make (unlike e-Trade or Q-Trade which have trade quotas and/or account balance minimums of $50k etc.)
-Most of the time TradeFreedom will absorb the cost of an account trasfer from another broker to them (this can cost $130 or more depending).
-The trading platform interacts directly with whatever stock exchange you're dealing with (DAT - Direct Access Trading) so it attempts to get you the best deal possible and its instant. This is different for other brokerages/banks because they tend to sell you stock from their own inventory and don't give you a deal on any shares unless they don't have that security in stock.

Con:
You need a minimum of $1000 in cash or securities to open an account. This usually isn't too much of a problem for most investors.
Thats enough from me. This 20 posts/day thing is gonna kill me lol.

cheers.
Gamblor.