TORONTO, ONTARIO -- (Marketwire) -- 01/17/13 -- Pele Mountain Resources Inc. (TSX VENTURE:GEM)(OTCQX:GOLDF) ("Pele" or the "Company") today announced initial results from the recent drill program at its Eco Ridge Mine Rare Earths and Uranium Project at Elliot Lake, Ontario. Pele has completed a positive Preliminary Economic Assessment ("PEA") for Eco Ridge that demonstrates its potential to become a profitable producer of rare earth oxides ("REO") and uranium oxide ("U3O8").

The program included step out drilling to the northwest and west of the existing Resource Wireframe with an objective of adding Inferred Resources. Pele targeted areas where wide-spaced historical drilling successfully intersected the Main Conglomerate Bed ("MCB"). Highlights from the first five holes drilled in the Northwest Extension (northwest of the Resource Wireframe) include:

--  All five holes intersected the MCB along a strike length exceeding three
    kilometres; 

--  Four of the five holes significantly exceeded the average U3O8 and
    average Total REO grade of the Resource Wireframe; 

--  Hole PM214 returned 0.063-percent U3O8 and 2,125 ppm Total REO over a
    true thickness of 2.99 metres, including 313 ppm neodymium oxide
    ("Nd2O3"), 102 ppm yttrium oxide ("Y2O3"), and 22 ppm dysprosium oxide
    ("Dy2O3"); 

--  Hole PM218 returned 0.057-percent U3O8 and 1,856 ppm Total REO over a
    true thickness of 3.43 metres, including 277 ppm Nd2O3, 89 ppm Y2O3, and
    20 ppm Dy2O3. 

Although Pele was reasonably certain that the MCB was present in the Northwest Extension based on historical drilling, these results exceeded expectations.

Both holes drilled in the West Extension (west of the Resource Wireframe) intersected the MCB, returning typical REO grades over thicknesses below the MCB Resource Wireframe average. The U3O8 grade for Hole PM217 was, at 0.08-percent, well above the MCB Resource Wireframe average. Management is encouraged by these results which confirm the deposit continues to the western boundary of the Company's mining leases at Eco Ridge.

Click here to view a map showing the location of the recent drill holes. Additional results will be announced as they become available.

Pele President and CEO Al Shefsky stated, "These results conclusively demonstrate that the Main Conglomerate Bed continues to the north and west of the current Resource Wireframe, which can potentially add significant resources and years of mine-life to the project. We are particularly pleased to see higher-than-average grades of U3O8 and Heavy REO in the Northwest Extension."

Drilling Highlights from Northwest Extension

                                True     Total     Light     Heavy          
                      From     Width       REO       REO       REO      U3O8
Hole ID                (m)       (m)     (ppm)     (ppm)     (ppm)       (%)
----------------------------------------------------------------------------
PM214                530.1      2.99     2,125     1,878       247     0.063
PM216                600.8      2.76     1,887     1,668       219     0.055
PM218                537.2      3.43     1,856     1,635       221     0.057
PM219                589.5      2.73     1,440     1,252       188     0.045
PM220                494.5      2.19     2,065     1,808       257     0.063

Assay results for Critical Rare Earths (from Northwest Extension)

                               Nd2O3     Eu2O3     Tb4O7     Dy2O3      Y2O3
Hole ID                        (ppm)     (ppm)     (ppm)     (ppm)     (ppm)
----------------------------------------------------------------------------
PM214                            313       2.5       4.6        22       102
PM216                            258       2.4       4.1        19        90
PM218                            277       2.6       4.2        20        89
PM219                            208       2.1       3.5        17        76
PM220                            296       3.0       5.0        23       105

Drilling Highlights from West Extension

                                True     Total     Light     Heavy          
                      From     Width       REO       REO       REO      U3O8
Hole ID                (m)       (m)     (ppm)     (ppm)     (ppm)       (%)
----------------------------------------------------------------------------
PM215                179.3      2.35     1,484     1,327       157     0.024
PM217                 82.8      1.84     1,534     1,368       167     0.080

Assay results for Critical Rare Earths (from West Extension)

                               Nd2O3     Eu2O3     Tb4O7     Dy2O3      Y2O3
Hole ID                        (ppm)     (ppm)     (ppm)     (ppm)     (ppm)
----------------------------------------------------------------------------
PM215                            218       2.0       2.8        13        60
PM217                            224       2.0       3.1        14        66

Mineral resources for the MCB at Eco Ridge were estimated by Roscoe Postle Associates (as of April 16, 2012), as summarized in the table below.

Mineral Resource Estimate for Main Conglomerate bed at Eco Ridge

Zone &              Tonnes   U3O8       U3O8  LREO6  HREO7   TREO       TREO
 Classification    ('000s)    (%) ('000 lbs)  (ppm)  (ppm)  (ppm) ('000 lbs)
----------------------------------------------------------------------------
Indicated                                                                   
  MCB               20,514  0.045     20,447  1,426    193  1,618     73,184
                                                                            
Inferred                                                                    
  MCB               16,906  0.043     15,940  1,279    183  1,463     54,515

Notes:

1.  CIM definitions were followed for Mineral Resources. 
2.  The Qualified Person for this Mineral Resource estimate is Tudorel
    Ciuculescu, P.Geo. 
3.  Mineral Resources are estimated at a cut-off value of $100 per tonne for
    the MCB. Values were calculated based on prices and recoveries of
    uranium and rare earths, net of off-site rare earth separation costs. 
4.  Mineral Resources are estimated using an average long-term uranium price
    of US$70 per lb U3O8, a rare earth "basket price" of $78 per kg (net of
    separation charges), and a C$:US$ exchange rate of 1.00:1.00. 
5.  A minimum mining thickness of 1.8 metres was used. 
6.  Light Rare Earth Oxides include La2O3, CeO2, Pr6O11, and Nd2O3. 
7.  Heavy Rare Earth Oxides include Sm2O3, Eu2O3, Gd2O3, Tb4O7, Dy2O3,
    Ho2O3, Er2O3, Tm2O3, Yb2O3, Y2O3, and Lu2O3. Sc2O3 is also included in
    HREO, as it occurs in low concentrations and carries high unit values
    like an HREO. 

The mineral resources at Eco Ridge have excellent potential for upgrade and expansion with lower-than-normal exploration risk in the historically drilled areas, as demonstrated by the results announced today. The deposit remains open and there is excellent potential to add new resources in other historically drilled areas of the property. The mineralized reefs of Elliot Lake are well known for their vast size and consistency. To-date, infill drilling at Eco Ridge has been 100-percent successful in upgrading Inferred resources to the Indicated category in the MCB.

The geological information in this press release has been reviewed and approved by Edward C. Walker, Ph.D., P. Geo., an independent Qualified Person as defined by NI 43-101.

About Pele

Pele Mountain Resources is focused on the sustainable development of its 100-percent owned Eco Ridge Mine Rare Earths and Uranium Project. Eco Ridge is located in Elliot Lake, the only Canadian mining camp to have ever achieved commercial rare earth production. Elliot Lake was once the major source of heavy rare earth, yttrium and uranium production in North America. With well-understood geology, mineralogy, and metallurgy, excellent regional infrastructure, and strong local support, Eco Ridge is an ideal location for the development of a safe, secure, and reliable long-term supply of critical rare earths and uranium. Pele's shares are listed on the TSX Venture Exchange under the symbol "GEM" and on the OTCQX under the symbol "GOLDF".

Some of the statements contained in this release are forward-looking statements, such as estimates and statements that describe Pele's future plans, objectives or goals, including words to the effect that Pele or management expects a stated condition or result to occur. Since forward-looking statements address future events and conditions, by their very nature, they involve inherent risks and uncertainties. Actual results in each case could differ materially from those currently anticipated in such statements. The economic viability of the 43-101 mineral resource at Pele's Elliot Lake Project has not yet been demonstrated by a preliminary feasibility study.

Shares Outstanding: 153,151,246

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
Pele Mountain Resources Inc.
Al Shefsky
President
(800) 315-7353
www.pelemountain.com