lol are you serious? They saved the company. Worth every penny. They coordinated the YouTube videos that brought new investors and liquidity which then enabled a fund like MMCAP to invest and also enabled signifcant capital to be raised via the ATM (because the liquidity). 

Brilliant move by whoever hired them. Recall not too long before this all happened, management was uncertain of how they were going to finance operations and one part of their plan was considering prematurely selling a portion of SPX. 

Hail Mary that paid off.